CIRCL: Digital MVP for Sustainable Home Construction
Launched a home customization MVP in 10 weeks, enabling 45+ sales.
The Challenge
CIRCL aimed to tackle Europe's housing and sustainability crises with a novel construction approach. They needed a digital MVP fast – within 10 weeks – to process customized orders, prove the concept, and build user trust in a computer-aided design process, overcoming common frustrations like lack of price transparency and inflexibility.
The Game Plan
We built a scalable MVP platform focusing on user trust and efficiency: 1. **User-Centric Design**: Conducted workshops and interviews to map user journeys, identify pain points (pricing, modifications, follow-up), and design an intuitive, transparent interface. 2. **Rapid MVP Development**: Utilized Next.js (frontend), NestJS (backend), and PostgreSQL with TypeScript for rapid, consistent development, delivering the core platform in 10 weeks. 3. **2D Area Configurator**: Engineered a precise 2D editor (using PixiJS for rendering) allowing users to configure plots within regulations, integrating Belgian government APIs for compliance. 4. **Foundation for 3D**: Laid the groundwork for future 3D home visualization (using Three.js) to enhance the user experience.
Discovery & Strategy
Mapped user journeys, defined MVP scope, and identified key challenges.
Design & UX
Designed a user-friendly interface focused on transparency and trust.
Agile Development
Built the MVP using Next.js, NestJS, and integrated necessary APIs.
Launch & Iteration
Launched the MVP and planned for future enhancements like 3D configuration.
The Impact
- ✓Successfully launched the digital MVP within the ambitious 10-week timeframe
- ✓Facilitated over 45 home sales through the MVP platform
- ✓Addressed key user pain points, improving transparency and flexibility
- ✓Established a scalable tech foundation (Next.js, NestJS, TypeScript) for future growth
- ✓Contributed to CIRCL's mission of addressing housing and sustainability issues
“Whisp Agency delivered a high-quality MVP under immense time pressure. Their strategic approach and technical expertise were key to launching CIRCL's digital platform and securing initial sales.
Project Lead
Innovation Dept., Vanhout (CIRCL)
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