The Drop Store: UN Water Crisis Awareness Campaign
Engaging 200M+ globally on water scarcity via an interactive dystopian web experience.
The Challenge
The UN needed to captivate a young, global demographic for the 2023 Water Conference, raising awareness about water scarcity. The task was to translate a serious issue into an engaging, memorable digital experience using a unique, sarcastic, dystopian concept.
The Game Plan
We designed and engineered 'The Drop Store', an immersive webshop set in a future where water is a luxury commodity. Key elements included: 1. **Dystopian Concept Design**: Crafted a visually striking narrative and UI reflecting scarcity and high cost. 2. **Interactive 3D Scroll Animation**: Implemented engaging scroll-based animations to pull users into the narrative. 3. **Performance Optimization**: Ensured the rich visual experience was accessible globally, balancing aesthetics with loading speed, even on limited connections. 4. **Global Reach Strategy**: Deployed a technically robust platform capable of handling high traffic from diverse geographical locations.
Concept & Design
Developed the dystopian narrative and visual identity for The Drop Store.
Interactive Development
Built the webshop incorporating 3D scroll animations and interactive elements.
Global Optimization
Ensured high performance and accessibility across devices and connection speeds.
Launch & Awareness
Deployed the site and supported the UN Water Conference campaign.
The Impact
- ✓Reached over 200 million unique visitors globally
- ✓Engaged users from 180+ countries
- ✓Successfully raised awareness for the UN 2023 Water Conference
- ✓Delivered a high-performance site balancing rich visuals and accessibility
- ✓Generated significant discussion around water scarcity issues
“Whisp Agency brought our challenging concept to life brilliantly. 'The Drop Store' exceeded expectations in reaching and engaging our target audience worldwide, making a real impact for the Water Conference.
UN Representative
Water Conference Team, United Nations
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